Home Improvement

With Market Insight, manufacturers and wholesalers in the home improvement space can track what’s selling, where, when, and how much, in real-time, across online and in-store channels for all major retail stores in the US. Coverage for private-label brands is included.

proprietary deep
learning techniques

Using proprietary deep learning techniques, Market Insight analyzes over 3,000 data points to track detailed product-level sales volumes, drillable by category, geography, and store.

You don’t have to rely on biased survey-driven market share data anymore. Experience true market intelligence.

all the data

In the home improvement space, Market Insight covers all major categories

Get the Complete Picture On the Home Improvement Market

With Market Insight, you get the complete picture of all competitors, all markets, all brands, and all retailers within the Home Improvement Industry. And while we provide Home Improvement Industry market share information, we know it’s also important to understand popular trends, pricing, your customer, and even your competition.


How does Home Depot market share compare to Lowe’s in shower faucets category?

Who is selling more windows – Andersen or Pella?

If both Black & Decker and Bosch power drills are being considered, who makes the sale?

What percentage of consumers shop online for bath fixtures? Where do they shop?

Are consumers buying more wood flooring or carpeting? Which brands?

Is price or quality a bigger purchase driver in power tools?

How much ROI did a specific competitor get out of a trade promotion?

We Answer the “WHAT, HOW, WHERE, WHY, & WHEN” of Home Improvement

WHAT – Product, brand, features, size, etc.

HOW – Brand(s) / Retailer(s) considered, shop online, etc.

WHERE – Brick & mortar or online, retailers, geographic location, etc.

WHY – Purchase drivers: loyalty, pricing, brand name, product selection, etc.

WHEN – Real-time